International Solutions Music Marketing and Promotions

International Solutions

music marketing & promotion

We provide international promotions and marketing services for the music industry across press, radio, online, video and television. International Solutions is a global music marketing and promotions company with offices in London, New York, Amsterdam and Melbourne.

We build and execute international marketing and promotional campaigns with teams on the ground in Europe, North America and Australia.


Local promotion, local marketing, global coordination.

Our Services


  • Multi-territory Single and Album Press, Radio, Online, TV and Video Promotion
  • Multi-territory Tour Promotion
  • Multi-territory Marketing planning, budgeting, execution and Media Buy
  • International Project Management
  • International Label Representation
  • International Management Representation
  • In house senior staff in London (UK), Amsterdam (NL), New York (US), Melbourne (AUS)


  • Because Marketing and Promotion in multiple countries requires extensive knowledge of individual local markets’ media landscape and demands perpetual attention to set up, coordinate and execute effectively.
  • Because label priorities are essential and require a dedicated team to handle the local details of promotion and marketing working hand in hand with local distribution partners, ensuring label representation in the same time zone, in the same language, ensuring priorities are understood and executed.
  • Because labels who opt for licensing will need an international team to ensure that each local affiliate is giving the releases the attention they require.
  • Because IS becomes an international extension of your staff. A full staff that works for and reports directly to tyou – to be your local voice.
  • Because international tours will need an international manager rep on the ground, joining the dots between the local label and the local promoters to maximize pre-tour and on-tour promotion and in turn ticket sales.


  • We have local promotion and marketing teams on the ground across all genres, in every European territory, the US, Canada and Australia.
  • We have an in-house team of international product managers stationed in five markets: London (UK), Amsterdam (Netherlands), Cologne (Germany), Melbourne (Australia) & New York (USA).
  • We offer strategic advice and design promotion and marketing campaigns for every budget.
  • We use proprietary web tools for reporting and promotional assets management.
  • We speak 10 languages and have a deep understanding of the local markets.

It has been a pleasure working with International Solutions! Their on the ground industry knowledge of international territories is second to none. For Metropolis, they have and will continue to be an important asset for our successful major artist marketing campaigns.

Louis Brown, Head of Labels, Metropolis Labels

International Solutions provide thoughtful global music marketing support and infrastructure that serve as an extension of our domestic efforts. Their knowledge of the market place, pro-activity, and fluid reporting systems are seamless.

John Franck, Head of Marketing, 300 Entertainment

If this was an album review I would give 5 stars for International Solutions. The whole team have been a pleasure to work with. They’re also great people and fun to learn from.

Victor Zaraya, EVP, Razor & Tie

Bringing International Solutions on board absolutely changed the world for Ghost in several territories where they have moved from an unknown artist to a headliner. In today’s constantly shifting music landscape, having international staff on the ground has become crucial, which is why we also asked Paolo and his team to support our efforts on the recent Slayer album and tour, both significantly more successful than their last album cycle.

Rick Sales, Manager, Rick Sales Entertainment

In a rapidly changing global music marketplace, it is vital to have boots on the ground in each territory to properly execute the rollout of content. International Solutions does a phenomenal job furnishing this strategic connectivity.

Stirling Mcilwaine, Daughtry Manager, Pearl Group Entertainment

You want it quick, fixed, no bullshitting and independently worked with straightforward tailormade solutions, then you are in the right game with International Solutions!

Willy Ehmann, Senior Vice President, Domestic Division GSA, Sony Music

International Solutions has done an outstanding job for a number of our artists – their depth of knowledge of the international scene and their connections have proven to be a big asset.

Ralph James, President, The Agency Group

International Solutions has been an incredible partner for us at Spinefarm, along with our artists. These are people who care to do a job with passion, professionalism, and care.  I highly recommend their services in international marketing!

Jonas Nachsin, General Manager Worldwide, Spinefarm Records

It has been an absolute pleasure working with International Solutions on the Nickelback International Tour. IS has done an incredible job putting together a well thought out market and pr plan that has been a driving force behind Nickelback most successful International tour to date. The IS team is always accessible, has great ideas and a deep understanding of how the media works in each market. They are a true partner and we look forward to working with them on many more successful projects.

Shane Bourbonnais, President, Talent & International Music, Live Nation

As a management company, we have learned how important it is to support any domestic market success with a strong international presence. It is not only the right thing to do, it has become absolutely vital to broaden the market outreach for Artists and labels at any level. International Solutions has the specific expertise to do so.

Bryan Coleman, Nickelback Manager, Union Entertainment Group

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